In an era where competition is increasing for small businesses on the web, managing online reviews is a way to differentiate your business and raise your visibility in search results.
Google reviews significantly impact where your business lands in the Google search algorithm. Google depends on signals to determine whether a site is worth good rankings or not, and customer reviews are an important part of this process.
Why do reviews matter for SEO?
Reviews can help fill in the content gaps that may exist on your website, and increase your rankings and overall visibility.
When a customer reviews your business (good or bad), it tells Google that not only is your business a real operation, but that other people have interacted with it and can help future potential customers make decisions. This is all good for SEO rankings.
Reviews can play a big part with click through rates, especially if you’re generating glowing reviews regularly. By enticing clicks with high ratings, you’ll likely see a boost in rankings, too.
How to manage your customer reviews for higher rankings
There are lots of ways to get the most out of your reviews, but one of the most important ones is to incorporate reviews across your website.
Another way to manage your customer reviews is to prompt your customers to leave reviews about your company on your Google+ Local page.
Make it as easy as possible for your customers to leave a review, including an obvious link right off your own website to leave a review.
If you would like to talk to us about how we can help maximise your presence online then please get in touch with us today.
Credit: Intent Marketing