The reason for this is that the average person reads about 250 words per minute and spends 30-40 seconds on a page that interests them. If there are 500 words on that page allowing a few seconds for looking at images means they will only read about a quarter of the words.
With this in mind it is important to make sure the words they read are the ones you want them to. There’s a few ways you can do this:
Titles and subtitles
Breaking up the page into short sections with interesting and relevant titles and subtitles makes it easier to find areas of interest.
Bullets, bold fonts and italics
An easy way for important words and ideas can be flagged up to draw the reader to the most relevant areas of text.
Keep your paragraphs to three or four lines so that they can be easily read. Large blocks of text are daunting and often avoided.
Create some links to internal products and service pages in a different colour, this will draw the eye and are more likely to be clicked on, but make sure they are relevant to the subject matter.
When the goal of a website is to generate enquiries and help sell products and services it is important to steer clear of writing that is too technical. Instead choose easily understood terms and save the technical language for discussions with clients that have the knowledge level to understand it.
There are various online tools that will calculate the reading level of your text such as: www.readability-score.com. Most base there results on the American school system but the target is to write for someone with a US Grade 8 reading level which is about 14-15 years old.
If you would like us to help you write or re-write your website content then please get in touch today.
Credit: Intent Marketing